Debt Management Hotkeys

Telemarketed Survey Leads Versus Online Survey Leads?

It’s Not So easy Is It?

Maybe you are selling financial services such as claims, loans, insurance, wills, pensions, debt management, or perhaps you are selling utilities, mobile phone, travel or home improvement services. It’s not so easy to find a supply of bespoke consumer data for these target markets. If you do find a supply there is a risk the raw data is being sold over and over again or that your sales people will get exhausted and demoralized calling a shed load of data to find prospects ripe to buy your product.

As an alternative you can try the following lead generation processes to buy well qualified sales leads: sms, voicebroadcasting, call centre hotkeys, internet enquiries, affiliate leads, SEO and PPC, but you have probably discovered these leads are relatively expensive with a high risk factor if you can’t get enough sales conversions. You are rightly worried that you could burn through a lot of money without the rewards to justify the cost.

Survey Leads: The Perfect Alternative

Survey leads to your rescue! Survey leads are delivered bespoke to your requirements so they work much better than buying raw data (assuming you can find relevant raw data in the first place) and yet they are inexpensive when compared with most other lead generation processes.
There’s just one problem. Just when you finally made up your mind and decided on ‘survey leads’ you realize you still have one choice left! Survey leads –yes. But telemarketed survey leads or online survey leads, which is better?

According to comScore (December 2008) the total count of UK internet users is 35,223,000 (or 70% of the UK population), so one would be forgiven for thinking that online surveys is the way to go. ‘Online’ superficially seems perhaps more modern, more cutting edge, more hip, with a wider scope for market penetration than telemarketing.

Data Integrity

So why am I in favour of telemarketed survey leads over against ‘online’? One major consumer survey lead generation company boasts that they engage consumers to participate in online surveys by creating ‘captivating and interactive online experiences’. And what is so ‘captivating’? It is the incentives; the promise of the chance of winning a holiday in Barbados with beautiful white sand beaches and all-night Bajan dancing, or a Porsche 911 Carrera Cabriolet, or maybe something more humble like a £100 Debenhams voucher. So when your potential customer ticks the box saying she wants a quote on life insurance (or whatever product or service you are selling), is she really that interested in life insurance or is her heart and mind set on something else and she is just ‘going through the motions’ to have a chance at winning a prize? How valuable to you is that sales lead? You need to know because you paid money for it.

Data Accuracy

When it comes to data accuracy, data integrity, data reliablility and data security, telemarketed survey leads will generally always win over against online survey leads. Telemarketed survey leads are generally not incentivized, and if they are at the very least you are likely to be sold a lead with a real phone number of a real customer. So many online survey leads are ‘micky mouse’ where someone has given a fake name or fake telephone number. Sometimes these fake online survey leads will be replaced, sometimes not. But even if there is a strong replacement policy there is a monetary cost to having your sales people dredge through lots of fake and substandard leads to find the hidden gems.

Data Freshness

I suggest that a telemarketed survey is likely to be far more ‘captivating’ and ‘interactive’ than an online survey, producing fresher and more dynamic sales leads. As the cliché says ‘people buy from people’. A good telemarketer will probe the customer, find out his real requirements and wants, clarify anything that the customer is unsure about, and ask the customer to be more clear when they are vague or fuzzy. Your telemarketed survey company or broker will ensure that you only receive leads of people who were not incentivized and therefore have no motivation to cheat or to lie, people with a genuine interest in your product or service who are looking forward to receiving a sales call from you, people who have voluntarily given a reliable call-back time, which has most likely been clarified and double confirmed by the telemarketer who took them through the survey.

Now that is a sales lead worth paying for!

About the Author

The writer of this article is Tulip Dolphine
Tulip runs Dialer Data Media, a consumer data and survey leads agency
www.dialerdata.com
sales@dialerdata.com
Telephone: 00 91 9819969794